“An
overall evaluation of the company’s strengths (S), weaknesses (W),
opportunities (O), and threats (T).”(pg. 55, Marketing: An Introduction
for Education Management Corporation)
Strengths:
I have all the skills to begin my marketing campaign.
I will use my web and graphic skills to create all of my content. I will use
social networks to provide the best customer service this company has to offer.
Our associates will take customer feedback and use it to better our brand. We
will “use social networking tools such as
Facebook, Twitter, and blogs to share information, both good and bad.”(pg. 4 Marketing:
An Introduction for Education Management Corporation) Once we have a strong connection
with our consumers we will be able to expand our product even further with just
our customer’s word of mouth.
Weaknesses:
We are a new product and with new products come with
new challenges and obstacles. Some of these obstacles may be the Sofrito name
itself. People might mistake it for being part of the Frito Lay family. Unless
we get a partnership going on then we are not part or associated with Frito
Lay. Even reaching out to the local community will tough. We will have to find
a way to get investors to represent our product. With a clear mission statement
and business plan I am sure we can get through our weaknesses.
Opportunities:
There are a lot of up and coming business
that need their shelves filled with product. We will supply our first vendors
straight from the source. There will be no middle man. We will put the price on
the bag and it will be competitive with other chip brands. Our start up success
will be determined by how determined we are to provide customers with Sofritos.
Threats:
Everyone is looking for a snack. We
will stick out from the Frito Lay family and provide customers with the perfect
snack. Our only downfall will be whether we stand out from the brand or not.
No comments:
Post a Comment