Distribution

" Indirect distribution involves distributing your product by the use of an intermediary for example a manufacturer selling to a wholesaler and then on to the retailer."(http://www.learnmarketing.net/Place.htm)
In the beginning we will be selling product door to door just to get the word out that we are a new up and coming company and to introduce our chips to the community. We will first start in our home town and then move to neighboring cities. Once we have enough money we will invest in some billboards and television commercials. There will be a lot of ground to cover but we will be determined. One of our greatest tools will be the web. We will have a site where our consumers can subscribe to and will be able to order on line. On line orders will be big orders like a box of 25 bags of the product which is more then what a sales member can carry for one single order. We will also set up booths at every convention we can get into so that we can reach out to more customers and have them sign up to our website on the spot. Through our website we will send out special promotions and locations where we will be located to all of our subscribers. We will encourage subscribers to have their friends and families subscribe for exclusive discounts.
"To truly unlock the power of the internet, we need to make these important and valuable materials freely available online."(http://thinkprogress.org/media/2012/01/09/400848/beyond-sopa-unlocking-the-power-of-the-internet-by-creating-a-digital-library-of-congress/?mobile=nc) Like stated before, the internet will our main tool. Door to door distribution will be the beginning. On line sales is phase two. Once we have a big enough market we will leave the direct distribution and focus on getting our products on the shelves.