Target Market Strategy

“Companies that try to be all things to all customers are sure to fail.”(http://www.inc.com/guides/201104/how-to-narrow-your-target-market.html).

In the beginning we will start off with door to door encounters. We will focus on sampling our product so that potential consumers will arise. We will carry a business card that will have all of our information and how to reach us information. The card will also feature our website where curious consumers may find out more information on our product. They will also be able to subscribe to our newsletter where we will have exclusive information about our chips and where they will be able to purchase them. Once we have a good established network from our door to door encounters we will start setting up booths where people can buy our product. At first the price will be low. We are going to maintain our focus on people trying our product. The price is just to cover for fees to have the booth and to cover for other fees. Most likely this will happen when theres a huge convention. We will try to reach out to a wider community and keep on handing out our website information. 

“If you don't know specifically which customers you are speaking to, you are actually speaking to no one”(http://www.inc.com/guides/201104/how-to-narrow-your-target-market.html)

We use social networks to get in touch with our consumers. Facebook and Twitter will be key tools in this phase.