Wednesday, November 21, 2012

Product



“Product: The product, service, or program includes both tangible and intangible elements. The tangible, of course, are those things that the customer can see, touch, feel, taste, or smell. The intangible include such things as the image of the offering ... which includes the image of the organization making the offering, the psychological aspects of pricing (high price to many customers is equated with high quality - and vice versa).”(https://people.creighton.edu/~shu02225/nps_c_05.html)
Our product will come in a bag that looks much like the other bags out in the chip isle. What will distinguish us will be our amazing flavor. Consumers will be reminded about our flavor the minute they lay eyes on our logo. Once they see our bag they will be immediately attracted and go for our bag. 
Product means the goods-and-services combination the company offers to the target market”(http://www.marketingteacher.com/lesson-store/lesson-marketing-mix.html)
Our product will suite our consumers and investors. Future entrepreneurs will want to sell and have our product on their line of merchandise. 

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