Objectives

"A statement of objectives is an important element of a business plan. It states clearly in one or two sentences what the new start-up enterprise is seeking to achieve."(http://www.completebusinessstartup.co.uk/starting-business/objectives.html)

Our main objective is to be the top pick when it comes to chips. We want consumers to have us in mind when delegating what they want to snack on while watching that sports game, that late night movie, or strong craving. To achieve this we will have a marketing team doing research on what our consumers like their chips with, when they are more likely to think about chips, and how our product can relate to our consumers. The relationship part is going to be the most challenging part of it all. Finding common ground with all our of consumers will be hard. Targeting will play a huge factor. Around holidays we will run special ads that will coincide with the holiday so that when the holiday comes around the consumer will be more likely to pick out our chips from the bunch.

"objectives are statements that describe what the project will accomplish, or the business value the project will achieve."(http://www.kidasa.com/information/articles/goals/index.html) We value our consumers so we will do whatever it takes to listen to their every want. We feel so confident in our chips that we will even go and offer a money back guarantee if the consumer does not like our chips. Subscribers to our mailing list will be offered special promotions on our website to merchandise and exclusive products. Social networking will also play an important factor in success. Facebook and twitter will be our main go to networks.